This annual case competition, hosted by the Daniels School's Brock-Wilson Center, challenges students to use their skills to create solutions for a real-world business issue involving gender equity in the workplace. The goal of the competition is to generate important dialogue and learning among future business leaders.
Teams of students prepare presentations with their recommendations. Judges, typically selected from the business community and Purdue faculty, award prizes to the first, second, and third-place teams and students recognized as “outstanding presenters.”
The 2026 PowerShift Case Competition will be held on Friday, February 20, 2026. Registration is open to undergraduate students, in teams of 3-4 each. All participants must be Purdue-West Lafayette in-residence students. Individuals are encouraged to apply. Teams will be formed into groups of 3-4 students.
Students from all colleges are welcome to participate.
Participants must be full-time students enrolled at the West Lafayette Campus and in good standing with the University.
Important Dates:
- Callout Meeting (optional): January 30, 6:30-7:00 PM, WALC 2051. We encourage anyone without a team to attend and connect with others in the same situation. We will review the competition structure, key dates, and share best practices. No specific case information will be provided. This is a great opportunity to learn more, especially if this is your first year in PowerShift or if you are new to competing in case competitions.
- Mandatory Workshop: Case Release and Best Practices (two workshop options are available) –
- Wednesday, February 11, 6:00-7:00 PM, Kran Auditorium- One member of your team must attend!
- OR
- Thursday, February 12, 6:00 – 7:00 PM, Kran Auditorium - One member of your team must attend!
- Executive Summary Due in Pitch Platform – Sunday, February 15, 11:59 pm
- Rough Draft of Slides Due in Pitch Platform – Tuesday, February 17, 11:59 pm
- Final Draft of Slides Due in Pitch Platform – Thursday, February 19, 11:59 pm
- Powershift Case Competition – Friday, February 20
This annual case competition, hosted by the Daniels School's Brock-Wilson Center, challenges students to use their skills to create solutions for a real-world business issue involving gender equity in the workplace. The goal of the competition is to generate important dialogue and learning among future business leaders.
Teams of students prepare presentations with their recommendations. Judges, typically selected from the business community and Purdue faculty, award prizes to the first, second, and third-place teams and students recognized as “outstanding presenters.”
The 2026 PowerShift Case Competition will be held on Friday, February 20, 2026. Registration is open to undergraduate students, in teams of 3-4 each. All participants must be Purdue-West Lafayette in-residence students. Individuals are encouraged to apply. Teams will be formed into groups of 3-4 students.
Students from all colleges are welcome to participate.
Participants must be full-time students enrolled at the West Lafayette Campus and in good standing with the University.
Important Dates:
- Callout Meeting (optional): January 30, 6:30-7:00 PM, WALC 2051. We encourage anyone without a team to attend and connect with others in the same situation. We will review the competition structure, key dates, and share best practices. No specific case information will be provided. This is a great opportunity to learn more, especially if this is your first year in PowerShift or if you are new to competing in case competitions.
- Mandatory Workshop: Case Release and Best Practices (two workshop options are available) –
- Wednesday, February 11, 6:00-7:00 PM, Kran Auditorium- One member of your team must attend!
- OR
- Thursday, February 12, 6:00 – 7:00 PM, Kran Auditorium - One member of your team must attend!
- Executive Summary Due in Pitch Platform – Sunday, February 15, 11:59 pm
- Rough Draft of Slides Due in Pitch Platform – Tuesday, February 17, 11:59 pm
- Final Draft of Slides Due in Pitch Platform – Thursday, February 19, 11:59 pm
- Powershift Case Competition – Friday, February 20
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